HBIS Brand Value Exceeded CNY 100 Billion

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 Group News-HBIS Group-Being The Most Competitive Steel Enterprise

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HBIS Brand Value Exceeded CNY 100 Billion

June 22, World Brand Lab announced its 2021 Top 500 Most Valuable Chinese Brands in Beijing, which is the 18th list it has ever launched in the country. HBIS brands rank 57, with its value of CNY 100.875billion. It is the second biggest brand in steel industry and represents a 25.6% rise compare to the same period of last year.

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for New Era, HBIS implements the new development concepts, by upgrading its structure and making progresses in green technologies, intelligent products and promoting brands. With its high-quality development, HBIS brands are gaining more influences. 

HBIS has playing a leading role in both international and domestic industrial institutions. HBIS CCP & Group Chairman Yu Yong win the position again of being the Chairman of World Steel Association. HBIS fulfills its responsibilities in a healthy growth of world metallurgical industry by launching the World Steel Development Research Institute to promote a sustainable development of the industry. With world’s new development target of Carbon Peaking and Neutralization coming, HBIS has hosted a round table meeting of the steel industry to discuss the carbon neutralization in the industry. HBIS also held the Low Carbon Development and Hydrogen Steel Making Application Forum to explore a new path of low carbon development for the steel industry.

To hold the Human, Steel, Environment Co-Existence Concept and promote a green, a sustainable and high-quality development, HBIS sets its goal of 2022 Carbon Peaking and 2050 Carbon Neutralization ahead of the 2030 peaking and 2060 neutralization. HBIS has announced its Low Carbon & Green Development Action Plan to promote its innovations of energy structure, procedure, and material technologies. Low carbon and green implementation path and technology plans are set and the world’s first hydrogen base DRI pilot project has been launched to find an optimized road of low carbon and even zero carbon development for the world’s steel industryto build a low-carbon and green "future factory" .

Focusing on markets and clients, HBIS has been improving its product and client structures by developing industrial leading, unique and import replacing products, including ultra-high extension nuclear steel, automotive Hollow Stabilizer Bar steel, making China’s first, world’s first products. HBIS is now China’s largest household electric appliance steel supplier and second largest automobile steel supplier. It is also a leading steel supplier of ocean engineeringconstruction steel and bridge steel.  

World Brand Lab was established in 2003 in New York, USA. It is an independent brand valuation and strategic & sales consultant. Professor Robert Mundell, a Nobel Prize in Economic Sciences winner, is in the chair. World Brand Lab is one of three well acknowledged brand valuation institutions and builds its world leading valuation system, BVA Tools. In past 18 consecutive years, World Brand Lab published its Top 500 Most Valuable Chinese Brands every year. With is revenue present value analysis to it studies the performance of brands. This is based on the affordability method, which combines consumer research, competitive analysis and projections of the business's future revenues.

                          

 

 


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